Sun & Beach Tourism, Multicultural Travel

🎞️ We put on stage inspirational stories from breathtaking places rich in added value and enormous potential to multicultural travel on sun and beach tourism.

Who we are 🎯

Sun and beach tourism platform targeting themed content that promote multicultural travel - eco-responsible, inclusive, accessible, diverse, immersive, resilient, innovative and sustainable experiences.

We dialogue and talk to travelers in an authentic, helpful, trustworthy, and welcoming way, transforming the manner into how they connect with the destinations, in order to add value to local communities, respect ecosystems, and promote excellence and diversity.

What we do 📣

We promote inspirational stories from breathtaking places rich in added value and enormous potential to connect travelers to finding the hidden gem of their next trip and taking back home the most valuable memory of it: an authentic, immersive, and sensory experience.

In a cross-collaborative way with local communities, institutions, brands and entrepreneurs, we plan and create customized content and campaigns, at the local level, with themed tourism areas to engage, create real connections, and affective memories with travelers.

vaialmare travel and tourism on Italian Mediterranean seaside and coast and in the Brazilian Northeast of Pernambuco

Manufacturing Industry of Amenity

The founding from a cherished Italo-brasiliane-family-owned business - manufacturing of small bathroom amenities for hotels.

Paraná, BR - 1991

Hotel Two Stars Economic Class

The former Majestoso Hotel building on Luiz Xavier Avenue, the smallest avenue in the world, a true historical, tourist, and cultural heritage site.

Paraná, BR - 2000

Roots Tourism

Rediscovering Italian family roots and stories through an extraordinary journey of reconnection with origins and traditions.

Mantova, IT - 2006

Property of Vacation Rental

The only one in Ipojuca to be awarded twice consecutive years in 2019 and 2020 by Guest Reviews achieving the whopping 10 out of 10 rating.

Ipojuca, BR - 2019

Cross-Collaborative Production Studio

Content marketing committed to revolutionizing the approach of traditional tourism by it means multicultural travel.

Recife, BR - 2021

Property of Vacation Rental

The arrangement and combination of multicultural house practices with an authentic, immersive and sensory experience for the traveler.

Ipojuca, BR - 2023

Sun & Beach Tourism Platform

Promoting inspirational stories of breathtaking places to connect travelers by it means multicultural travel.

Ipojuca, BR - 2025

Our commitment 🤝

Our vision: the traveler takes back to home the most valuable memory of their next trip: an authentic, immersive and sensory experience.

Our mission: the traveler adds value to local communities, respects ecosystems, promotes the excellence and diversity of the breathtaking places visited.

Over fifteen years of experience in marketing in the tourism and hospitality industry, as well as vacation rental management.

Every dollar invested in marketing is precious, so getting the most out of it by creating authentic connections and multicultural experiences is what motivates Andre every day.

Andre holds an EXEC and MBA in Circular Economy & Sustainability Strategies and Marketing Direction & Commercial Management from CJBS and ESIC.

Andre Guandalini

Founder and CMO | Vai Al Mare

Aligned with the fundamental precepts of NVC – Nonviolent Communication and how its continuous use can help leaders impact in a positively manner their strategic units towards the tourism value chain.

Aligned with the fundamental principles of NVC – Nonviolent Communication – and how its continuous use can help leaders positively impact their strategic units throughout the tourism value chain.

With social campaigns conceived over three decades, her genuine interest in interpersonal relationships aimed at human's growth is what motivates Ann every day.

Ann holds an MBA in Human Resources Management and an MBA in Marketing Management, both from ESADE, as well as her Certification in Interpersonal Skills from Dale Carnegie.

Ann Grace

Co-Founder and CFO | Vai Al Mare

Over fifteen years of experience in marketing in the tourism and hospitality industry, as well as vacation rental management.

Every dollar invested in marketing is precious, so getting the most out of it by creating authentic connections and multicultural experiences is what motivates Andre every day.

Andre holds an EXEC and MBA in Circular Economy & Sustainability Strategies and Marketing Direction & Commercial Management from CJBS and ESIC.

Andre Guandalini

Founder and CMO | Vai Al Mare

With social campaigns conceived over three decades, her genuine interest in interpersonal relationships aimed at human's growth is what motivates Ann every day.

Ann holds an MBA in Human Resources Management and an MBA in Marketing Management, both from ESADE, as well as her Certification in Interpersonal Skills from Dale Carnegie.

Ann Grace

Co-Founder and CFO | Vai Al Mare

Our values ✅

🎓 1. Continuous Learning

We value local associations and small, community-run businesses that offer unique workshops where travelers can learn new arts and crafts, helping to support local businesses and strengthen the region's economy.

🐙 2. Wildlife Lovers

We support activities involving close contact with animals so that travelers can meet, admire, and actively participate in their protection. We respect sanctuaries and sites dedicated to the protection and preservation of animals and their ecosystems.

🌳 3. Long live Nature

We encourage unique and personalized activities, all marked by respect for the environment. Our priority is to enable travelers to enjoy nature without compromising it, valuing conservation and restoration.

🍽️ 4. Local Cuisine

We believe in selecting regional producers, real food, local restaurants and taverns, offering an authentic gastronomic experience that enriches the cultural background of travelers and favors regenerative agriculture in the region.

🏫 5. Historical Treasures

We place great importance on historical sites and regional heritage, artistic monuments and cultural symbols of exceptional universal value that favor and guarantee travelers a more authentic and rewarding experience through local guides.

🚲 6. Sustainable Mobility

We promote sustainable and alternative mobility, such as walking, cycling, electric public transportation, and safaris. Our commitment is to minimize environmental impact during travel by encouraging the use of electric vehicles.

🏡 7. Authentic Nights

We believe in hospitality that meets sustainability and carbon neutral criteria, and that most of them are managed by local residents, guaranteeing direct and lasting benefits to the community, for example, hosting by local families.

🤝 8. Contact with Communities

We experience close contact between travelers and local communities through genuine relationships that provide them with an authentic experience, immersion in the culture, and direct support for the local community.

🍃 9. Sustainability

We highlight the most sustainable and regenerative actions, whether it be a commitment made by the traveler, a hotel's sustainability policy, a unique experience, or a commitment by our local partner to improve the destination, the territory, among others.

Our giving back 🌏

We help, through our Production Studio, local communities, institutions, brands and entrepreneurs, in planning and creating projects, marketing plans, and omnichannel themed tourism campaigns at the local level with multi-format digital content.

We make donations to organizations and associations to support projects with a strong commitment and actions that respect local communities, value the territory and promote multicultural travel aimed at the sustainable development of tourism in the Interreg Mediterranean Maritime in Italy and in the Brazilian Northeast in Pernambuco.

These initiatives represent an important opportunity to support and expand cultural, gastronomic, tourist, social, and environmental promotion stories in the region, ensuring new resources and tools to enhance local traditions and customs and preserve regional heritage. Come back soon to explore this section...

Get in touch 📧

Feeling inspired for your next authentic, immersive, and sensory trip? Want to tell your story, spark traveler dreams, be chosen, and create real connections with them? Feel free to contact us for more information.