Who we are

 

An independent tourism and hospitality promotion website targeted to sustainable destinations on seaside and coast

What we do

We are dedicated to actively promote the best, unparalleled, and the most compelling sustainable tourism destinations on seaside and coast – targeted to Mediterranean (Portugal, Spain, France, and Italy) and Brazilian’s Northeast (Bahia, Alagoas, Pernambuco, Rio Grande do Norte e Ceará). We inspire and connect you to easily find and book the loveliest sun and beach sustainable tourism destination to travel that aligns around your values to seeking out nature and ocean, health and well-being, and local cultures and traditions all together.

We connect you to our tourism, travel, and hospitality operators and companies partners, and online travel agencies who are experts and the most qualified to curate and target the best selection of top-rated seaside and coast destinations committed to designing and bring to you the most compelling immersive activities increasing its offer attractiveness, diversification of supply and optimization of sustainable destinations and sites combined with life-enriching experiences forever – beyond ordinary across all areas of tourism development to change the perspective for what you want to feel and how you want to belong around sustainable tourism.

How it works

We promote sustainable tourism destinations on seaside and coast provided by our knowledgeable partners – tourism, travel, and hospitality operators and companies, and online travel agencies who are experts and the most qualified to curate and target the best selection of top-rated seaside and coast destinations.

As an independent tourism and hospitality promotion website for Mediterranean and Brazilian’s Northeast with omnichannel communication and marketing initiatives, we promote via our website the curation and targeting provided by our knowledgeable and expert partners to help them marketing their tourism services inventories selling sustainable tourism destinations on the seaside and coast, refer traffic to their websites, and refer you to them to complete all your booking and sales transactions. Currently, we do not provide direct booking capabilities on our website, no bookings are made directly via our website, and we do not take bookings on our website directly.

Our job is to help sustainable tourism destinations on the seaside and coast enhance incomes and generate new revenue streams to push even more sustainable development across the whole value chain. Because beyond to bring many benefits to the sector shortening the gap and getting visibility to elevate the new tourism – socio-cultural, inclusive, resilient, innovative, and sustainable, our commitment is keeping actively visible and aligned around your values to seeking out nature and ocean, health and well-being, and local cultures and traditions with no additional cost for you.

Find a Sustainable Tourism Destination ♻️

We guide you to find and book your most lovely sustainable tourism destination to travel where allows you to make a positive impact to the place, ensuring your experiences are not only be driven towards to sustain a positive impact in places who visit, enhance the well-being of local lives and guarantee environmental resources conservation while traveling, but also aims for tackle the main issues for region and drives the global tourism challenges we face today.

Trusted Partners and Experts 🤝

Vai al Mare collaborates with tourism, travel, and hospitality operators and companies – knowledgeable partners, and online travel agencies who are experts and the most qualified to curate and target the best selection of top-rated seaside and coast destinations committed to designing and bring to you the most compelling immersive activities increasing its offer attractiveness, diversification of supply and optimization of sustainable destinations and sites combined with life-enriching experiences forever.

Great Prices and Deals 📣

Enjoy save money without having to shell out a fortune and get rewarded for chosen a sustainable tourism destination based on their carbon footprints reduction, environmental resources preservation, socio-cultural benefits improvement, economic aspects offsetting the CO2-emissions, and publicization they are continuously ensuring and taking indeed the responsibility for helping to sustain and conserve their destinations for today and future generations to come.

Get Reward Again and Again 💰

When you complete a booking and sales transactions with one of our knowledgeable and expert partners, you become part of our community and be eligible to sign up to our Loyalty Program to get rewards and bonus. Check back soon to explore this section...

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Our story

Our belief in the power of beach lifestyle and our passion for nature and ocean, health and well-being, and local cultures and traditions, especially in sustainable tourism destinations on the seaside and coast is at the core of everything we do. As strong as now it is what drove us to create Vai al Mare years ago, to promote and advocating for you sustainable tourism destinations primarily in Mediterranean and Brazilian’s Northeast.

Sustainable tourism destinations on the seaside and coast use to be a fundamental part of our journey in life. They have the power to unite humanity, shift perspectives, and inspire us to be the conscious people we want to be in the world – but without community engagement and people commitment they do not have strength enough to put this power into practice.

As ex-locals in Recife and current ones in Porto de Galinhas, this husband and wife team have been owner of vacation rental property (located at one of the Most Welcoming Cities on Earth for 2023 – Porto de Galinhas) where has been awarded twice consecutive years to the Guest Review Awards 2019 and 2020 from online travel agency Booking.com, achieving a whopping 10 out of 10 rating from all guests who left great reviews – a testimony to our commitment.

We are on a mission: To create a global community of travelers around the world making sustainable tourism a common practice among destinations, promoting and advocating sustainable tourism on seaside and coast inspired to sustainable tourism destinations in Mediterranean, with a particular focus on helping to drive Brazilian’s Northeast destinations towards to sustainable tourism development.

Our story

Our belief in the power of beach lifestyle and our passion for nature and ocean, health and well-being, and local cultures and traditions, especially in sustainable tourism destinations on the seaside and coast is at the core of everything we do. As strong as now it is what drove us to create Vai al Mare years ago, to promote and advocating for you sustainable tourism destinations primarily in Mediterranean and Brazilian’s Northeast.

Sustainable tourism destinations on the seaside and coast use to be a fundamental part of our journey in life. They have the power to unite humanity, shift perspectives, and inspire us to be the conscious people we want to be in the world – but without community engagement and people commitment they do not have strength enough to put this power into practice.

As locals in Recife, this husband and wife team have been owner of vacation rental property (located at one of the Most Welcoming Cities on Earth for 2023 – Porto de Galinhas) where has been awarded twice consecutive years to the Guest Review Awards 2019 and 2020 from online travel agency Booking.com, achieving a whopping 10 out of 10 rating from all guests who left great reviews – a testimony to our commitment.

We are on a mission: To create a global community of travelers around the world making sustainable tourism a common practice among destinations, promoting and advocating sustainable tourism on seaside and coast inspired to sustainable tourism destinations in Mediterranean, with a particular focus on helping to drive Brazilian’s Northeast destinations towards to sustainable tourism development.

Our team

We are locals who love living and working on Pernambuco South Coast.

We live for the feeling that keeping belonging from the sun and beach tourism can shift perspectives in our life and bring life-enriching experiences forever. We know the tourism and hospitality industry of Pernambuco South Coast inside out.

We are ourselves the team of experts who tirelessly explores the Pernambuco South Coast and its destinations as such, carefully reinforce and update the endorsement to the curation and target of the best selection of top-rated seaside and coast destinations provided by our knowledgeable and expert partners.

All this means we know exactly how to make every experience to seeking out nature and ocean, health and well-being, and local cultures and traditions resonate all together: changing the perspective for what you want to feel and how you want to belong around sustainable tourism destinations on seaside and coast.

He has been involved for more than 14 years with tourism and hospitality industry earned from a cherished Italo-brasiliane-family-owned business – manufacturing industry of small bathroom amenity bottles to hotel rooms, sustainable procurement management to hoteliers, hotel management, and short-term rental property as well.

Understanding how sustainable development plays a key role as innovation in tourism which is a strategic sector to the economy on seaside and coast destinations especially in small island developing states (SIDS) and coastal least developed countries (LDCs). He has a particular passion for seaside and coast destinations, and reef and mangrove conservation.

Andre received his EXEC and MBA in Circular Economy & Sustainability Strategies and Marketing Direction & Commercial Management from CJBS and ESIC, as well as a BS in Chemical Engineering from PUC.

Andre Guandalini

Marketing | Vai al Mare

She is involved with nonviolent communication and how continuous using of it can help the sustainability leaders impact the people positively towards a successfully sustainability engagement across the whole value chain in tourism, travel, and hospitality industry.

Ann's social campaigns done for more than 20 years have taken her to all impact achievements, from incredible fundraising to thousands of volunteers engaged. Her intense interest in human connections and passion for helping people, particularly communities under social vulnerability and environmental risk especially in coastal areas. She is always ready to launch a new social campaign and engagement for another community!

Ann holds an MBA in People Management from ESADE, an MBA in Marketing Management from ESADE, and an MS in Civil Engineering from the University of Pernambuco.

Ann Heuer

Engagement | Vai al Mare

He has been involved for more than 14 years with tourism and hospitality industry earned from a cherished Italo-brasiliane-family-owned business – manufacturing industry of small bathroom amenity bottles to hotel rooms, sustainable procurement management to hoteliers, hotel management, and short-term rental property as well.

Understanding how sustainable development plays a key role as innovation in tourism which is a strategic sector to the economy on seaside and coast destinations especially in small island developing states (SIDS) and coastal least developed countries (LDCs). He has a particular passion for seaside and coast destinations, and reef and mangrove conservation.

Andre received his EXEC and MBA in Circular Economy & Sustainability Strategies and Marketing Direction & Commercial Management from CJBS and ESIC, as well as a BS in Chemical Engineering from PUC.

Andre Guandalini

Marketing | Vai al Mare

She is involved with nonviolent communication and how continuous using of it can help the sustainability leaders impact the people positively towards a successfully sustainability engagement across the whole value chain in tourism, travel, and hospitality industry.

Ann's social campaigns done for more than 20 years have taken her to all impact achievements, from incredible fundraising to thousands of volunteers engaged. Her intense interest in human connections and passion for helping people, particularly communities under social vulnerability and environmental risk especially in coastal areas. She is always ready to launch a new social campaign and engagement for another community!

Ann holds an MBA in People Management from ESADE, an MBA in Marketing Management from ESADE, and an MS in Civil Engineering from the University of Pernambuco.

Ann Heuer

Engagement | Vai al Mare

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Our commitment

We refer to sustainable tourism destinations on seaside and coast that takes full account of its current and future economic, socio-cultural and environmental impacts, addressing the needs of visitors, local economy, environment and host communities, committed to ensure the three principles of sustainable tourism development to guarantee its long-term sustainability.

We are committed to promote, in transparent way, sustainable tourism destinations in collaboration with our knowledgeable partners and online travel agencies who are experts and the most qualified, or indeed, the best tour operators in the world.

To ensure the curation and targeting the best selection of top-rated seaside and coast destinations provided by our knowledgeable partners and online travel agencies experts, we use the best audit and certification specialists such as GSTC, Biosphere Destinations, Blue Flag, Green Key, Green Globe, Green Destinations, Earth Check, Travelife, EU Ecolabel, EMAS, EDEN, EU Capital of Smart Tourism, EU Green Capital & EU Green Leaf, GDS-Movement, and B Corp.

We carefully reinforce and update the endorsement always in alignment to the curation and target of the best selection of top-rated seaside and coast destinations provided by our knowledgeable partners and online travel agencies experts with our commitment to reinsure each sustainable tourism destination is being promoted according to publicized as well.

1. Checking the data

We check the data of each sustainable tourism destination to review its sustainability compliance at all levels, all together through audit and certification specialists.

2. Analyzing its reports

We analyze what each sustainable tourism destination has publicized in its previous reports such as Sustainability path, CSR charter, ESG for tourism, GSTC Destination, Measuring the Sustainability of Tourism (MST) or similar reports.

3. Visiting destination

We review examples of each sustainable tourism destination on-site in-depth analysis whenever possible. As we are genuine locals from Porto de Galinhas, currently, we are only operating in Pernambuco South Coast and its destinations as such.

4. Identifying its initiatives

If we identify a sustainable tourism destination has the most market compelling sustainability initiatives and practices, we will rank that destination higher on our website than other destinations – so we can introduce you the loveliest sun and beach sustainable tourism destination.

5. Continuous commitment

We are committed to promote each sustainable tourism destination by checking and reviewing its references, reputations, testimonials, data, reports, etc. as transparent as much we can.

For travelers who want to understand more about what really is a sustainable tourism destination, please read our Sustainability page, here.

Our extra commitment

In the same pacing we promote each sustainable tourism destination, we also take into consideration its concrete addresses towards Sustainable Development Goals (SDGs) agenda accordingly to Tourism for SDGs, G20 Tourism and SDGs, and ETGG 2030.

To ensure each sustainable tourism destination we promote via our website aims for tackle the main issues for region and drives the global tourism challenges we face today, including health, poverty, gender inequality, climate change, environmental degradation and the sustainability of our cities and communities, we take great trust to the curation and target of the best selection of top-rated seaside and coast destinations provided by our knowledgeable partners and online travel agencies experts.

We also check the global Sustainable Development Goals (SDGs) targets and priorities of each sustainable tourism destination based on the curation and targeted reviews from our trusted and knowledgeable partners and online travel agencies who are experts and the most qualified, or indeed, the best tour operators in the world, accordingly to and based on following sections described, here.

Our values

Sun and beach tourism has always been our conscious inspiration about the journey to thrive our values and who we want to be in the world, and that journey extends to all areas of life.

Sun and beach tourism serves as a testament to the spread of human values across the globe. We know the sun and beach tourism let landscape inside out – that is the why we bring our values to keep actively visible and aligned around yours too.

Our core values drive our pursuit to deliver the feeling and belonging around sustainable tourism – creating lasting and inspiring memories, transformative experiences, enriching connections and relationships to surprise, delight and remember for a lifetime, and ultimately guide how we serve you, our partners and our communities:

We are in the same page

We are real people who go to most lovely sun and beach sustainable tourism destinations too. That is why this husband and wife team at Vai al Mare will always show a genuine attention. It is who we are and what we do.

We go beyond ordinary

We are a bit nerdy about Vai al Mare. We want you to easily find and book the loveliest sun and beach sustainable tourism destination to travel aligned around your values to seeking out nature and ocean, health and well-being, and local cultures and traditions all together. At the heart of our purpose is feeling and belonging.

Keep pushing the bar to level up

We are not perfect, so sometimes things go wrong. It is how we fix things – that is the true test of our character, as people, and as a business. We believe in continuous improvement, and we are always exploring ways to make the experience with our website better. No matter how good things are, there is room to reach higher.

Do what is right

Promises are just words until they are met. We want to be judged by our actions. If we fall short, we will jump at the opportunity to sort things as quickly as humanly possible. And we will learn from the experience, so it does not happen again.

Encourage ambition

We challenge ourselves to be the best we can be. As individuals, we are curious to learn and keep testing the boundaries. As a business, we foster a culture of support, openness, and the freedom to explore different ways of thinking. There is no one way to do things, but there is probably a better way. Finding it is part of the ambition.

Be fair

We believe kindness is an asset. Cooperation makes good things happen. As a business, and as people, we treat everyone with respect and consideration.

Love the locals

We live where we work because we love it here. And we want you to feel and belong the same way. Communities thrive and grow sustainably with the right support. So, we always champion local markets, independent traders and services and the next generation of local talent whenever possible. We are also proud to partner with charity and non-profit organizations committed to improving the local environment, opportunities and economy across all areas towards sustainable tourism development. Check back soon to explore this section...

Live by these values

Some say it is easy to set out business values, harder to follow them. But we live with them easily because they are who we are, and how we behave, as people every single day. It is why we started Vai al Mare in the first place. This shared vision got us together to try to elevate the new tourism – socio-cultural, inclusive, resilient, innovative, and sustainable, for the purpose to make better for everyone involved across the whole value chain in tourism, travel, and hospitality industry. We spend a big chunk of our life at work, so we might as well be ourselves here!

Our giving back

We donate 1% our revenue to support causes on seaside and coast locations – primarily in the Mediterranean and Brazilian’s Northeast with especial attention to the most important and growing charitable organizations with strong commitment to take bold and ambitious actions embracing the three principles of sustainable tourism development.

We are incredibly proud to live and work on Pernambuco South Coast. It’s our home. Which is why we are sure it is very important to give back to the communities we operate in to help elevate the new tourism – socio-cultural, inclusive, resilient, innovative, and sustainable. And we give back to these communities through our tourism for good campaign, which promotes and educates about natural coastal resources preservation focusing on reef and mangrove conservation, raising awareness and driving positive change by advocating for sustainable tourism practices. Check back soon to explore this section...

Our office

We are always seeking like-minded and forward-thinking individuals who share our vision. We would love to hear from you.


Address

Porto de Galinhas, Ipojuca - Pernambuco - Brazil

Opening Hours

We are open 9am to 5pm Monday to Friday

Get in touch

Feeling inspired to book the loveliest sun and beach sustainable tourism destination for travel? Feel free to get in touch with us for more information.

Our instagram

Etymologies are not definitions; they are explanations of what our words meant and how they sounded 600 or 2,000 years ago. In summary, the etymology of the word Vai al Mare aligned by our purpose means "going around in a sustainable tourism destination".