This is a new model based on responsible practices at the environmental, economic and socio-cultural levels
A global World Tourism Organization initiative to encourage all travelers around the world to move towards the sustainable tourism
Three dimensions committed to guarantee its long-term sustainability that takes full account of its current and future economic return aspects, socio-cultural benefits improvement, and environmental impacts of resources preservation, addressing the needs of visitors, environment, local economy, and host communities.
The proof of the destination’s commitment to respect for its environmental, social, economic and cultural dimensions at a time when more and more travelers and visitors are becoming increasingly aware of the importance of sustainable criteria in their choices opting for sustainability of tourism development.
Demonstrate Effective Sustainable Management
- Destination management responsibility;
- Destination management strategy and action plan;
- Monitoring and reporting;
- Enterprise engagement and sustainability standards;
- Resident engagement and feedback;
- Visitor engagement and feedback;
- Promotion and information;
- Managing visitor volumes and activities;
- Planning regulations and development control;
- Climate change adaptation, and;
- Risk and crisis management.
Maximize Economic Benefits to the Host Community and Minimize Negative Impacts
- Measuring the economic contribution of tourism;
- Decent work and career opportunities;
- Supporting local entrepreneurs and fair trade;
- Support for community;
- Preventing exploitation and discrimination;
- Property and user rights;
- Safety and security, and;
- Access for all.
Maximize Benefits to Communities, Visitors, and Culture; Minimize Negative Impacts
- Protection of cultural assets;
- Cultural artefacts;
- Intangible heritage;
- Traditional access;
- Intellectual property;
- Visitor management at cultural sites, and;
- Site interpretation.
Maximize Benefits to the Environment and Minimize Negative Impacts
- Protection of sensitive environments;
- Visitor management at natural sites;
- Wildlife interaction;
- Species exploitation and animal welfare;
- Energy conservation;
- Water stewardship;
- Water quality;
- Wastewater;
- Solid waste;
- GHG emissions and climate change mitigation;
- Low-impact transportation, and;
- Light and noise pollution.
Etymologies are not definitions; they are explanations of what our words meant and how they sounded 600 or 2,000 years ago. In summary, the etymology of the word Vai al Mare aligned by our purpose means "going around in a sustainable tourism destination".